EXHIBT BRANDING
The Brief of this project was to develop the brand and visual identity for the exhibition Country to Country, held at Canberra Museum and Gallery in 2025. The exhibition aimed to celebrate the rich diversity of Aboriginal culture through a contemporary design approach, featuring approximately 500 contemporary Aboriginal artefacts and artworks from regions across Australia.
My design included a logo and various graphic elements applied across multiple applications. The branding sought to engage visitors through a blend of modern aesthetics and traditional textures, creating an immersive learning experience. Inspired by the exhibition’s interactive nature, where visitors could touch and interact with artefacts, I aimed to convey this tactile quality through a visually compelling brand identity.
I used Adobe Illustrator and Photoshop to create the branding elements, ensuring they respectively reflected the exhibition’s themes while offering a fresh and inviting visual appeal.
