Campaign Visual Branding
The brief of this project was to design a solution to the ‘pain point’, for the cultural group in Australia. My design solution is a campaign for a new accommodation service called BridgeLiving, which organised intergenerational living. The
service aims to connect young adults with elderly individuals, offering a living environment that combats loneliness among seniors by bridging connections between generations. My design is particularly valuable for elderly individual who might otherwise face isolation, whether in aged care facilities or living alone. To attract young adults, BridgeLiving offers a more affordable housing option, providing an opportunity to save money while building a sense of community. The campaign is designed to reach both young adults and the families of elderly individuals, with targeted messaging depending on location.
service aims to connect young adults with elderly individuals, offering a living environment that combats loneliness among seniors by bridging connections between generations. My design is particularly valuable for elderly individual who might otherwise face isolation, whether in aged care facilities or living alone. To attract young adults, BridgeLiving offers a more affordable housing option, providing an opportunity to save money while building a sense of community. The campaign is designed to reach both young adults and the families of elderly individuals, with targeted messaging depending on location.
The visual identity of the campaign is built on clear and recognisable design elements, using strong typography and bold colour schemes of orange and white to create an impactful presence. Campaign materials are designed to be strategically placed in settings like aged care facilities and university campuses, ensuring a consistent and noticeable presence. The campaign’s core messaging uses both humorous comparison slogans and heartfelt statements to highlight how generational differences can lead to positive, mutually beneficial living experiences.
