Campaign Visual Branding
This project responds to the pain point of social isolation within Australia’s cultural landscape. My solution is a campaign for BridgeLiving, an intergenerational accommodation service that connects young adults with elderly individuals.
BridgeLiving offers seniors companionship and reduced loneliness, while providing young adults with affordable housing and a strong sense of community. The campaign targets both young adults and families of elderly individuals through location-specific messaging.
The visual identity uses bold orange and white tones with strong typography to create a clear, recognisable presence across aged care facilities and university campuses. Through a mix of humorous comparisons and heartfelt messaging, the campaign highlights the mutual benefits of intergenerational living.
