visual brandingÂ
The brief for this task was to enter a design competition, and I chose to create the branding for a festival, submitting my work to the World Brand Design Society Awards. My goal was to develop a cohesive visual identity that captured the festival’s energy and themes while appealing to a broad audience.
Throughout the design process, I experimented with various colour palettes, typography, and imagery to convey the vibrant and dynamic spirit of a festival. This was achieved through the use of vibrant colours, textures, movement, and strong contrasts. I used Adobe Illustrator to apply grain effects, adding texture and a sense of movement to the visuals. The final design resulted in a dynamic and visually engaging brand identity, aimed at resonating with the festival audience and impressing the competition jury with its creative and cohesive approach.
