Summit is a conceptual music festival branding project designed in Adobe Photoshop, exploring atmosphere through blur, gradient maps, blending and masking techniques. These elements are used to create depth, movement and a sense of energy across the visual designs. A recurring simple logo graphic element is featured throughout the designs, acting as a unifying motif and reinforcing brand recognition across posters and digital assets. The project demonstrates a balance between experimental visual effects and cohesive brand application within a contemporary music festival context.
This project reflects a continued improvement in my design practice, building on skills developed throughout my studies with a stronger focus on concept, cohesion and execution.
