Visual Branding Exploration Campaign
This project is a self initiated exploration inspired by Onitsuka Tiger’s bold heritage and fusion of sport and street culture. The aim was to reinterpret the brand’s identity through a modern, graphic driven lens, aimed to balance vintage athletic aesthetics with contemporary visuals.
Each composition plays with scale, layering and form to reflect Onitsuka Tiger’s legacy of movement and craftsmanship, capturing the brand blend of tradition and modern style.
